Words by Nneka Samuel
Launched in July 2014, the eco-luxe, organic beauty brand Jolie Bloom has already made waves in the world of beauty and skincare. In Cupcake magazine, Hollywood actress Tori Spelling placed the fast-growing startup on her 2015 list of Must Haves. With a soulful collection of heavenly scented soaps, body butters and lotions, scrubs and soy candles, it’s easy to see why.
Hailing from Kingston, Jamaica and a family of entrepreneurs, Jolie Bloom owner and certified skincare specialist Jhéanell Adams drew inspiration for the burgeoning company from her late daughter. Adams chose to honor her daughter’s memory in a meaningful way by following her lifelong passion of creating personal care products and skin-friendly treats.
The handmade delectables, cultivated in small batches, utilize organic ingredients and are packaged in recyclable materials. With non-toxic ingredients that range from cane sugar to dead sea salt, coffee and honey, Jolie Bloom delivers its promise of being soulful, fly and luxurious.
Read on for our exclusive interview with Jhéanell Adams — discover her advice for young entrepreneurs, and find out what’s in store for Jolie Bloom.
POTENT: Where is Jolie Bloom currently based and do you have any plans to expand in the near future?
Jhéanell: Jolie Bloom is on online based business operating out of Florida, USA. At this time, the products are only available on the website at www.JolieBloom.com and through events where we have been contracted to be a vendor. However, one of my main goals for 2015 is to open up our wholesale business and have our products in brick and mortar locations around the world.
POTENT: Tori Spelling is a fan or your products and chose Jolie Bloom as a 2015
Must Have. Are there any other celebrities on your wish list in terms of
endorsement and publicity?
Jhéanell: I haven’t thought much about celebrity endorsements, I’ve just been doing
my best to create the highest level products that I can while treating each of my customers like rock stars, no matter who they are. My mom is obsessed with me getting my products to Oprah. She’s certainly one of my
biggest inspirations and that definitely wouldn’t hurt my business. I also love Beyoncé and Solange – I would love it they tried and fell in love with the Jolie Bloom collection.
POTENT: What are your favorite scents and ingredients to use?
Jhéanell: My favorite ingredient and scent to use is lavender essential oil. It has so many amazing benefits such as helping to keep a person in a calm and tranquil mental space. It also helps with pain relief and assists in healing wounds and other skin ailments such as acne, psoriasis and eczema. Honestly I can go on and on about lavender essential oil all day! And it just smells so good. I use it in everything from my soy candles to my lotion.
POTENT: What advice would you give to young entrepreneurs and those in the
beginning stages of creating a business?
Jhéanell: As I am in the beginning of my journey myself, I’m trying to figure it out as well. However, there are two main things that keep me on track. The first thing is to know why you’re starting this business before you even launch. Creating a business is tough and from what I understand, maintaining it is even harder. There are days when you’re going to question yourself and you’re going to have to remind yourself why you decided to go this route.
Secondly, be extremely confident in your product and/or service that you offer. I mean this in the most humble way possible, but I know for a fact that one day Jolie Bloom is going to be a force to be reckoned with in the beauty industry. Because I see the vision that God has given to me and I feel the passion that he has placed in my heart, I can’t lose unless I make the choice to quit. I know there are people who don’t believe in me,
don’t understand where I’m going with this or just don’t think that I will be as big of a brand that I envision Jolie Bloom to be one day – but that doesn’t matter to me. I won’t allow the limiting beliefs of others to shape what I do and neither should anyone else choosing to go in business for themselves.
POTENT: As a business owner and mother of a small child (Adams and her husband have a young son), how do you balance your work-home life?
Jhéanell: This is a tough one. I haven’t figured out that balance as yet. There are times when I feel guilty that I have to have my son entertain himself, but if I don’t do that, I can’t get any business done. Then there are days when we do lots of activities together and I feel like, “Man, I barely got anything done business-related today.” My power hours are during the day, so I just try to do as much as I can before my son wakes up in the morning and during his afternoon nap which can last about 2 to 3 hours on a good day. Then of course I have to give my husband quality time as well which can be challenge when he wants to hang out and all I can think or talk
about is Jolie Bloom. It’s certainly more of a juggle than everything else. However, I am currently trying to get my son in an early childhood education program so that I can put myself on a 9am to 5pm schedule and devote my evenings wholeheartedly to my family.